For this project, the task was to adapt and develop a complete visual campaign for the Spanish market, ensuring consistency across multiple formats while maintaining the satirical and critical essence of the film. The first challenge was the adaptation of the official poster into Spanish, along with an alternative version that better aligned with local promotional strategies. The goal was to preserve the film’s sharp social commentary while enhancing its impact for a new audience. I also created an alternative version from a different, much more striking image, reinforcing the film’s raw and provocative tone.

The promotional campaign

The promotional campaign extended to both physical and digital platforms. Large-scale print adaptations were created for magazines, displays, video walls, billboards, kiosks, and other outdoor formats. Simultaneously, a strong online presence was established through custom banners, email signatures, website skins, and promotional assets for social media campaigns on Facebook and Instagram.

Additionally, materials were developed for Home Video and VOD platforms, ensuring the film’s presence across streaming services and home entertainment releases.

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