Milada lake Branding

Visual identity for Milada lake – a flooded old coal mine next to Ústí nad Labem. The project Tvoje Milada consists of the revitalization of the lake area and intends to engage people from around to participate in the process. We created a fun and flexible identity, composed of cute mascots, bold colors and simple typography.

Apart from the logo and visual communication system, we designed some merchandise products and signaling elements.

This project was created for a closed competition organized by Czech Design, in which we placed second.

Client Czechdesign / Palivový kombinát Ústí