Corporate image for the company Ignitor, specializing in fireproof materials.
We wanted to create a modern, clean image. Instead of using elements like a flame or fire, commonly used for companies in this industry, we opted for a more elegant representation of fire taming. We chose a circle as an element of containment and a gradient of blue to red colors to represent the fire resistance. The resulting symbol can be applied together with the logotype to form a logo, or separately for other applications, such as packaging.
The logotype in white is applied on black background, to enforce the solemn and professional image of the company.
The front side of business card is black and contains the logo; to raise the legibility, contact side is in white. Black strip is used in the superior part of stationary and letterhead; white strip over black is used in the product packaging.